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Adrenox Connect - Mahindra & Mahindra
Mahindra & Mahindra is an Indian automobile manufacturing company headquartered in Mumbai, Maharashtra. Part of the Mahindra Group, M&M is one of the largest vehicle manufacturers by production in India. It aims to provide the best value for money to customers through high-quality, cost-effective products and services. It launched the connected car platform in 2021 named Adrenox connect.
In my role as a UX designer for this project, I carried out user research throughout India to gain insights into customers' goals, needs, and challenges. Using an iterative approach, I developed user flows for over 30 features to ensure a smooth experience within the Connected Car ecosystem. I also designed the user interface for the Adrenox Connect mobile application.
This case study highlights the process we went through to successfully deliver the connected car solution to the customers.
Scope of Work
UX Research
UX Design
UX Testing
Project Duration
~ 3 years
Work Partners
Product Manager
Project Manager
Automotive Engineers
Mobile App Developers
QA Testers
Marketing Manager
Tools
Dovetail
Balsamiq
Adobe XD
Adrenox is an intelligent connected car platform crafted to provide seamless connectivity and an enhanced user experience across Mahindra vehicles. Developed in partnership with technology leaders such as BOSCH India, Visteon, and Amazon (Alexa), Adrenox was introduced in 2021 with the launch of the Mahindra XUV 7OO and has since been expanded to other models. Integral to this ecosystem, Adrenox Connect is the mobile application that allows users to engage with their cars in various ways, including controlling the vehicle and monitoring its real-time status.
Video featuring the Adrenox capabilities
Video featuring the Adrenox capabilities
In India, Mahindra has long been a prominent brand in the SUV market, but in recent years, it experienced a setback as some of its newly launched vehicles underperformed, leading to a decline in customers due to issues with technology, design, and public appeal. ****
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The objective of this project was to increase brand loyalty and improve customer retention.
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Research Snapshot
The Ask
To understand the phenomena of ‘connectedness’ with respect to people, cars and technology in India, with a focus on How connected cars can become an integral part of people's daily lives.